hzpixel website design meath

The Importance of a Website

Website Importance, Do I need a website
Having a website opens your business up to a whole new world, an online world of over 4.4 billion users!  Imagine that? No, better still, capitalise on that. Right now other businesses are already realising this opportunity and reaping the rewards. Right now in Ireland, 89% of SME's report that having a website plays a key role in driving customers to their business, we can see why. In 2018, last year alone saw a huge jump in .ie domain registrations to a whopping 51,040, that's almost 140 domain registrations a day!
By hzpixel.ie

By hzpixel.ie

Src. https://www.statista.com/statistics/617136/digital-population-worldwide/
Src. https://www.iedr.ie/digital-health-index/
Src. https://www.iedr.ie/domain-profile-report/

Social Media vs Website Having a social media channel or any form of direct marketing for your business is always great but it’s nothing compared to having a professional website. Social media channels are limited in terms of function, design and cost. Unlike your own website, your social media channels, though free, are not truly owned by you, you are at the mercy of a third party and their rules of engagement. Take your audience for example, are they really seeing your posts or tweets? Are your insights truly giving you an accurate measure of your overall online reach? Social media networks are essentially driven by advertising. Having a platform that’s free must cost the user somewhere down the line and that’s where businesses pay the price; sponsored advertising. Depending on your budget and campaign, you can reach a lot of users within a short period of time, which is great, but consider the limitations of your platform. When new users land on your page or profile, what do they really see? Your posts, that’s good, but nothing else? Shouldn’t you ensure that your future customers get the bigger picture of your business rather than a limited few words that most assuredly will get lost within minutes down their busy news feeds? If you already have a website in place and promote your business on social media channels, then you can open up a more results based connections for both visitors and your business. Visitors can experience a full interactive website which showcases your business in a more personalised and engaging manner. Share access to your online portfolios and latest product line right on your professional website. Convert those visitors into paying customers when they visit your secure online store, reservations desk or next salsa class! Final Thoughts
Running successful social media channels takes a lot of skill and effort on a daily basis to remain fresh, consistent and engaging. It’s a full time job in itself to constantly keep on top of every channel and hope for that next like or follow to appear on your screen. Unless you are 100% committed to social media, you will most definitely find it very challenging. Having a website eliminates those pressures. You can engage with existing and new customers through a more personalised channel and direct clients to customer focused areas of your website such as ticket support systems, booking agents or online store. Having a bespoke website creates another level of professionalism for your brand and enables you to showcase your products, skills and expertise without limitation, without compromise.

Recommended Reading

Website Maintenance, Content Management, Websites Ireland, Websites Meath

Website Aftercare – Essential Website Care

Website Aftercare, here’s why you need it! So you’ve finally launched your new website, you can edit content, create pages, launch new products, everything is going brilliant.. great! The next step is to ensure your website remains protected and in tip top condition. Wait, what does this mean? For most website owners, this is something that can catch you by surprise if you are not ready for it! 

Some new website owners may assume, that when you launch your website everything will take care of itself and run in the background without issue but unfortunately this is beyond the scope of content management…

Read More »
Website Importance, Do I need a website

The Importance of a Website

Having a website opens your business up to a whole new world, an online world of over 4.4 billion users!  Imagine that? No, better still, capitalise on that. Right now other businesses are already realising this opportunity and reaping the rewards.

Right now in Ireland, 89% of SME’s report that having a website plays a key role in driving customers to their business, we can see why. In 2018, last year alone saw a huge jump in .ie domain registrations to a whopping 51,040, that’s almost 140 domain registrations a day!

Read More »

Let's have a chat

Learn how we can help your business.